| Internet
search engine submit including Yahoo,
AOL, MSN, Excite, and Google search their internal
databases for sites that match the keywords entered by the
users. Most of these search engines have predefined processes
for accepting sites. The process of submission varies from
manual submission to more complex automated methods.
Since the global market place is submitting
websites on a continual basis, your site's ranking may be
decreased over time. Therefore, search engine rankings should
be monitored and submissions must be performed regularly.
nPower Hosting takes care of all the
monthly updates associated with monitoring and submissions
for maximum search engine performance.
All of our sites are optimized for search engine placement
using
What does
that mean?
During the planning process we work with
you to determine a few important keyword phrases that people
might use to search for your business. Then we assist you
in developing content that is optimized for those keyword
phrases. Every page will contain appropriate titles, meta
tags and content for those phrases. We make sure that all
of your images have alt tags and that your code is valid
HTML. We educate you on things like link popularity and
try to achieve that by helping you find legitimate sources
of incoming links as well as making sure that all of the
pages within your site are linked well to each other. We
also educate you about what search engines do not allow
and on what “spiders” look for.
Submitting
Your Site
After the above steps are complete, we will submit your
site to Open Directory, Google, and the other major search
engines that do not charge for submission. We are also happy
to submit to the paid submission engines as well at your
request. Additionally, it is a good idea to find directories
and search engines that relate to your particular topic
and submit to those.
Basic Search Engine Optimization
Techniques
These are the techniques that we use with every site we
create. They are basic techniques that work most of the
time with the right keywords. to see successes we've had
with some of our clients using these techniques.
Determine
your target market
Before you develop your site, it is important to consider
who will be visiting and develop your content accordingly.
You are writing the content for the visitor, but you will
also want to consider what that visitor will be typing to
search engines to find you.
Keyword Phrases
These are the phrases that people type into search engines
to find you. We use a program called word tracker to help
us determine what people are searching for in order to find
the keyword phrases that will benefit you most.
Content Writing
Once you have determined a few keyword phrases that work
best for you, you will write the content for your site keeping
those in mind. We will edit your copy in order to make better
use of those search terms where we think is best.
Titles, Meta
Tags, and Alt Tags
Every single page of your site will utilize proper titles,
meta tags and alt tags to better optimize your page for
the search terms you have chosen.
Link Popularity
Every page on your site will contain textual links to other
pages within your site. We also utilize a site map. This
makes it easier for the search engine spider to find all
the pages on your site. We also recommend that our clients
find other sites to link to that have similar content. These
should be legitimate links (not link farms or free for all
sites) that offer good content that might actually benefit
your site user. After linking to other sites, we recommend
that our clients send an e-mail to the webmasters of those
sites requesting a link in return. The links in return will
help your link popularity and increase your rank on search
engines such as Google.
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